Venezuela
Chavez
and Brabeck,
the neighborhood bullies |
In response
to the shortage of basic food products, the president of Venezuela,
Hugo Chavez, threatened in early March to expropriate the milk
processing plants owned in that country by
Parmalat
and Nestlé.
Some weeks
later Nestlé
president Peter Brabeck felt the need to respond to these threats,
and he did so through the press: “We don’t see the issue of nationalization
as a violation of the law, but as a governmental right,” he explained. “But
we want to clearly stress the need for a just compensation,” and he recalled
that when Nestlé
businesses were nationalized in “Fidel Castro’s Cuba,”
the company received adequate compensation. With their bravados, these two
characters are behaving like the neighborhood bullies.
It’s quite
clear that Chavez -an expert in the art of fireworks- won’t actually
expropriate any company, and much less a transnational corporation. His
threats are meant to quiet the cries of a highly consumer society that does
not tolerate shortages, particularly when it comes to food.
Brabeck,
for his part, is also bluffing, as he neglects to mention that ever
since the suspension of diplomatic relations between the United States
and Cuba in 1961, United States interests in Cuba
are represented by Switzerland. You don’t get anything for
free in this world, especially when you’re dealing with the Swiss. Among the
costs that the Cuban government had to assume back then to secure Swiss
support was, without a doubt, the payment of
Nestlé’s
compensation. So it was the Swiss government and not the company’s strength
that made it possible for
Nestlé
to become one of the very few companies -maybe even the only one- to be
compensated after being nationalized by the Cuban government.
It’s always
good to tell it like it is.