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With 
Carlos Alberto Luch Álvarez 
We 
are a new Governing Committee, but we know which way to go  |  
  
The Union of Workers of 
Embotelladora Central SA (STECSA - Coca Cola) has just renewed its governing 
committee. SIREL spoke with Carlos Alberto Luch, STECSA’s new general secretary, 
who gave an overview of the union’s current situation and the prospects for the 
future 
  
  
-When did the elections 
take place?  
-On October 30, 2011. 
We proposed a work team for the Union’s Governing Committee and the workers 
voted for us because they trust us to lead the organization over the next two 
years.   
-How are company-union 
relations right now?  
We came into office 
last January 15, as mandated by our statutes, and have used these first 15 days 
to become familiarized with Governing Committee matters. So we still haven’t had 
the opportunity to exchange ideas with the company. However, we are fully aware 
of the stage we are at in the negotiations of our List of Demands, and I can 
tell you that we have not finished yet.   
-When did negotiations 
start?  
-In February 2011.
   
-It has been going on 
for a long time… 
-It’s been almost a 
year. Under Guatemala’s labour legislation, collective bargaining agreements 
remain in force until a new one is signed. As this issue has been going on for 
so long, our intention is to focus on furthering negotiations so we can resolve 
this as soon as possible.   
-Can you mention two or 
three essential issues in the negotiations? 
We have a very solid 
agreement and in this opportunity we are asking for a salary adjustment, about 
the same as inflation.   
-What percentage? 
-A 15 percent 
adjustment for all categories. Also, we aim to maintain the terms of the last 
agreement.   
-What is the company’s 
position? 
-So far, FEMSA 
has rejected our proposals. What the company wants to do is weaken our 
organization since they intend to eliminate certain terms of the agreement in 
force.    
But we have been 
visiting every workplace and consulting workers to determine how we should 
approach this last negotiation stage, as we think it is likely that we will have 
to mobilize and take firm actions.   
- And how did you find 
the workers? 
-We found them in very 
high spirits. Fortunately we cannot complain about our union members. They are 
always ready to fight for their rights. 
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FEMSA 
has rejected our proposals. What the company wants to do is weaken our 
organization since they intend to eliminate certain terms of the agreement in 
force. |  
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-What medium-term 
objectives are you proposing? 
-These workplace visits 
are allowing us to exchange ideas with our union members, find out what their 
needs are, because as Governing Committee we can have our ideas, but they are 
the ones who have firsthand information on the working conditions and can 
provide better input for the development of a platform of demands.   
Based on this work, we will 
define a number of points to bring back and negotiate with the company. 
  
-Have you identified 
any of those points yet? 
-There’s a fairly 
widespread concern over the “invasion” of our area of operations by the other 
Coca-Cola franchises that exist in Guatemala, and that’s what we 
believe is affecting us most.   
There is a bottling 
plant in the south and another one in the north of the country. Supposedly, each 
of these has a defined territory for their operations, but what happens a lot is 
that our distributors go into a store and are told that another salesperson has 
already been there and left them products for the same brands we distribute and 
at prices that are lower than ours.   
This reduces the income 
of the distributors and threatens our jobs, because it is a practice that’s 
increasing. Unfortunately, the company does not defend its territory adequately, 
and that affects us.   
-Does every franchise 
have different owners? 
-Yes. This is unfair 
competition, since each franchise has an assigned territory. But the problem 
is that those territories have not been respected for a long time.   
-How many workers 
does Embotelladora Central employ?-There are 1,200 workers, including administrative staff, 982 of whom are 
union members. This company has about 40 percent of the market.
 In the Union there is great enthusiasm and we hope to satisfy the expectations 
that the workers have regarding our abilities to lead the organization. And we 
know which way to go.
 
  
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