A recent opening ceremony was held, attended by President
Mrs. Cristina Fernández de Kirchner and FEMSA General
Manager , Carlos Salazar. The land where the storage
facility was built covers a surface of 105,000 square
meters, located at La Matanza, province of Buenos Aires and
belongs to the Central Market of Fruits and Vegetables. Raúl
Álvarez, general secretary of the Argentine Federation of
Carbonated Beverages and Related Industry Workers (FATAGA),
discussed with Sirel about it.
The surface of the storage facility is 22,000 square meters and will start
operating on 15 October. It is expected to be fully operational in three shifts
by November. This center will cover 25,000 customers, processing 50,000 beverage
cases a day.
“This center is very important because of its size, its operational capacity
--explains Álvarez- but
I have my doubts, which I told the company in due time, because such a huge
facility has only one entrance and one exit. Let's see".
its products in the metropolitan area, from where it controls 35 percent of the
national market. But Buenos Aires, with a high consumption level, has its
difficulties. “The strength of FEMSA is
the Federal Capital -states the leader-, where traffic is increasingly difficult
and there is no regulatory framework for loading and unloading. The company
wishes to bring the method used in São Paulo (Brazil) with small
vehicles. FEMSA , São Paulo
has the highest distribution costs with many small trucks… but there isn't
In this highly automated distribution center of La Matanza “approximately 300
persons will work. All the distribution, both distribution by third parties and
distribution of the company's own fleet which we represent, will be carried out
from such center", informed the leader of FATAGA.
600 trucks directly linked to the company.