Enviar este artículo por Correo ElectrónicoBimbo


A full-length shot of the Bimbo Bear




The Mexican-based transnational corporation Bimbo identifies its brand with a cute little white bear. In all its bread packaging, it displays an image of the snow-white bear’s head, front paws and upper torso. But in spite of the company’s efforts to show a wholesome, innocent bear and hide its foul-smelling tail, the truth is that there’s more to the lovable bear than meets the eye. The following two news items are telling examples of the real Bimbo Bear.





Grupo Bimbo is set to begin operating 35 plants in the United States, employing 15,000 workers and covering 7,000 routes, and when it does, it will become the largest bread manufacturer in the world. This will happen once Bimbo finalizes the purchase of the bread manufacturing business of George Weston Foods, for which it will pay 2.38 billion dollars, according to statements by the Mexican company’s CEO Daniel Servitje.


With the Weston Foods merger, Bimbo –which already has a significant presence in the United States’ west coast– will close the 2008 fiscal year with sales estimated at 9.63 billion dollars, 50 percent of which will be from the Mexican market, 40 percent from the US market, and 10 percent from Latin America.


Now all Bimbo has to do is comply with a few legal and financial requirements and obtain the authorization of relevant antitrust bodies to become the top global bread manufacturer, pushing Kraft out of the leading position in the industry.


The transaction is made possible through 2.38 billion dollars in financing from Bank of America, BBVA, Banamex/Citi, HSBC, ING and Santander, which saw it as a wise move in a market that is not vulnerable to breakdowns like the automobile or mortgage industries. With these loans, Grupo Bimbo’s liabilities will jump from 800 million dollars to approximately 3 billion.


With information from La Jornada, Mexico 12.11.08







While Bimbo was doing its multi-millionaire dance in the United States, down south, at a Ministry of Labor and Social Security conciliation hearing in Montevideo, Uruguay, the transnational corporation tried to settle a work accident claim with a mere 330 dollars. That was the total sum it offered as compensation for the death of one of its workers.


On December 9, the transnational corporation’s local company, Panificadora Bimbo del Uruguay S.A., presented its outrageous offer to the family of the victim, Simón Santana Farías, who died on September 3 when he was trapped by the cooling machine he was cleaning. According to the company, the sum offered was enough to cover all unpaid wages and other labor benefits due, as well as the damages and loss of income claimed by the family after Simón’s tragic death.





From Montevideo, Enildo Iglesias


December 12, 2008

Enildo Iglesias





Con información de La Jornada, México 11.12.08, y fuentes propias


artículos relacionados

11-12-2008   Uruguay

Simón Santana, una víctima de la inseguridad laboral en el Uruguay

La Panificadora Bimbo ofreció 330 dólares por muerte de operario

9-12-2008   Uruguay
Simón Santana, una víctima de la inseguridad laboral en el Uruguay
Transnacional "Bimbo" ante la Justicia por muerte de un empleado en accidente laboral
3-11-2008   Uruguay   Versión en ESPAÑOL   Versão PORTUGUÉS
Carta de una madre
Simón Santana Farías, víctima de accidente laboral en Bimbo
 31-7-2008   Honduras  Versión en ESPAÑOL   Versão PORTUGUÉS  
Bimbo - El oso antisindical
Despiden 62 trabajadores por haber constituido un sindicato | Con Daniel Durón

Rel-UITA | Carlos Amorín




Volver a Portada


  UITA - Secretaría Regional Latinoamericana - Montevideo - Uruguay

Wilson Ferreira Aldunate 1229 / 201 - Tel. (598 2) 900 7473 -  902 1048 -  Fax 903 0905